PRODUCT MARKETING

Helping teams win the competitive conversation.

Great positioning only matters if sellers can use it in the moment. My product marketing work focuses on turning competitive intelligence, buyer insight, and messaging into tools that teams actually reach for.

Featured Project — Competitive Battlecard Lookup

A searchable, interactive battlecard tool that lets a seller pull up any competitor and get positioning, differentiators, and objection handling in seconds. This demo uses a superhero theme so the concept works without proprietary data, but the structure mirrors battlecard databases I have built for real sales teams.

Related Product Marketing Work

• Built and rebuilt competitive battlecards for enterprise sales teams 

• Developed buyer personas and discovery guidance across HR, technology, finance, and executive stakeholders

• Created positioning and messaging guides, plus sales messaging workshops within onboarding

• Ran product roadmap calls across multiple products to keep sellers aligned on what’s shipping and how to position it